About
Experience that ships. Leadership that compounds.
flow-three exists to make design a direct driver of revenue in complex, high-trust digital journeys.
Most platforms already have the traffic. The problem is what happens to it.
Solution
Three layers. One system.
Revenue is rarely lost in one place. We redesign across product, funnel, and journey — because fixing one layer in isolation optimises it at the cost of another.
Approach
How we work. Why it compounds.
We work inside platforms where the stakes are high and every fix builds on the last. These are the things we don’t compromise on.
Structure over surface
Not the button. The logic behind it. Where users move, pause, and decide is where performance lives.
Outcomes over outputs
We agree on what success looks like before we start. Then we measure whether we got there. No ambiguity on either end.
Senior expertise. Direct delivery.
The person who diagnoses your problem is the one who solves it. No senior pitch, junior delivery.
AI accelerates. Humans decide.
We built our own diagnosis platform. Every engagement starts with an AI-assisted flow audit — real screenshots in, prioritised friction map out, in under 30 minutes. Currently in private use only.
Embedded, not adjacent
Inside daily decisions alongside product, growth, engineering. Not at the end of a briefing chain.
"Kamil and his team diagnosed where our journeys were breaking and redesigned them end-to-end. The travel insurance work was the clearest example — real conversion improvements across both Singapore and Hong Kong. They embed fast, move at product speed, and the impact sticks."
"They redesigned our platform with a genuine focus on conversion. Embedded across the whole organisation: product, growth, engineering, analytics. Each fix compounded the last. That cumulative impact is what you're hiring for."
Leadership Team
Experience that ships. Leadership that compounds.
KG
Kamil Gottwald
Founder & Managing Director
Twenty years designing, fixing, and scaling digital products across fintech, insurance, and regulated platforms in APAC and beyond...
AVC
Alexa Von Charles
Head of Delivery
Eleven years leading design across Meta, PropertyGuru, and OnlinePajak. She has redesigned journeys that drove measurable revenue ...
CY
Chin-Han Yu
Head of Growth
Fifteen years in growth and strategy. Co-founder of UNCANNY, Singapore's Specialist Agency of the Year 2025. Former APAC Growth Le...
Let's Talk
Where are your users getting stuck?
First call is always diagnostic. You describe where the numbers feel wrong — most of the time, we can identify the cause before we’ve seen the product.
Not a pitch. A look at the problem together.